What one Amazon order actually leaves you
ACoS knows nothing about your fulfilment channel, your tax position or what the stock cost. Put your own figures in and see the contribution per order, and the highest bid that order can pay for, on Amazon.in, Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.ae, Amazon.com.au and Amazon.co.jp.
Marketplace
Fulfilment channel
Contribution per order, before ad spend
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Break-even ACoS
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Above this, advertising the order loses money.
Maximum CPC
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Where the price goes
| Line | Per order | Share of price |
|---|
Why the channel changes the answer
FBA moves part of the cost from per order to per month, so a slow SKU pays rent on stock that is not selling. Easy Ship charges per order and nothing for storage, but the stock and the working capital stay with you. Self Ship drops Amazon's fulfilment fee, then takes it back through a higher closing fee and returns that cost freight both ways.
A SKU can make money on one channel and lose it on another at the same price. That decision comes before any bid.
How the calculation is done
- Every fee pulled per ASIN and per channel from the fee report, never assumed from the price.
- FBA storage spread over the months a unit actually sits, not left out because it arrives on a separate invoice.
- Maximum CPC is contribution multiplied by conversion rate, so every bid has a ceiling with a reason.
- Each marketplace uses its own tax rule. The same SKU is a different business in each one.
Nothing you enter is sent anywhere. The starting figures are examples.
Want this for every SKU you advertise?
That is the Profit per SKU service: every fee pulled per ASIN, turned into contribution per order and a bid ceiling for each SKU, updated when a fee or a price changes.