Services
Three services, each defined by what arrives in your inbox rather than by a list of activities.
Listing management
- Who it is for
- Brands whose listings get sessions and do not convert.
- What we do
- Titles, bullets, images, A+ content and backend search terms, rewritten against the search terms that actually convert. Image briefs written from the questions buyers ask in reviews and returns.
- What arrives in your inbox
- The changed listing, the reason for each change, and conversion before and after once there is enough traffic to read it.
- How often
- A written report every week.
- What you provide
- Brand assets, the product facts that can be claimed, and approval before anything is published.
Advertising management
- Who it is for
- Brands running Sponsored Products, Brands or Display whose reports look fine and whose margins do not.
- What we do
- Campaign structure, bids, budgets and negatives. Each campaign gets a single job. Negatives are written as ordered phrases, not single words, because word order carries the intent.
- What arrives in your inbox
- A log of every change: what changed, why, what it was expected to do and what it did. The changes that did not work are in it too.
- How often
- A written report every week.
- What you provide
- Seller Central user access with Advertising: View & Edit Campaigns. You keep ownership and can remove it at any time.
- Not included
- Amazon DSP.
Profit per SKU
- Who it is for
- Anyone who has never seen contribution per order for each advertised SKU.
- What we do
- Referral fee, fulfilment, closing fee, tax and landed cost pulled per ASIN, turned into contribution per order and a bid ceiling for each SKU.
- What arrives in your inbox
- A table of every advertised SKU with its contribution and maximum bid, updated when a fee or a price changes.
- How often
- A written report every week.
- What you provide
- Landed cost per SKU. Everything else comes from the account.
Brand Store creation
- Who it is for
- Brand-registered sellers running on a default store template, or sending Sponsored Brands traffic to a store that does not convert it.
- What we do
- Page structure, category pages and shoppable content built around how the range is actually shopped, so an ad click lands on a page built to sell rather than a generic grid.
- What arrives in your inbox
- The built store, submitted to Amazon for review, and its traffic and sales broken out by page once it is live.
- How often
- A written report every week.
- What you provide
- Brand Registry access, brand assets and product photography.
- Not included
- Photography and video production.
Add-on, priced separately
Google and Meta ads, pointed at the listing
Buying the click outside Amazon and landing it on the Amazon listing, measured with Amazon Attribution so it is judged on orders rather than on traffic.
This runs on our own brand before it runs on yours: MeAyurv sells on Amazon.in and buys on both platforms, which is where this was learned, including what it costs when the attribution window closes before the order lands.
- Who it is for
- Brands whose Amazon demand has stopped growing on generic search terms, and whose category is cheaper to reach on Google or Meta than in the Amazon auction.
- What we do
- Google and Meta campaigns pointed at the listing rather than at a website, built around the search and audience terms the Amazon data already shows convert.
- Why it can pay better
- Amazon credits back a share of the referral fee on sales it can attribute to off-Amazon traffic, through the Brand Referral Bonus. That credit lands in contribution, so a SKU whose bid ceiling is too low to win inside the Amazon auction can sometimes be won from outside it.
- What arrives in your inbox
- The campaigns and their change log, and Amazon Attribution reporting: clicks, detail page views and purchases traced from each campaign to the listing, with contribution per order including the bonus credit.
- What you provide
- Brand Registry, which both Amazon Attribution and the Brand Referral Bonus require, your Google and Meta ad accounts, and the media budget, which Google and Meta bill you directly.
- Not included
- Photography and video production, and any selling outside Amazon.
Quoted on top of the Amazon retainer, not bundled into it, because it is a separate amount of work on separate platforms. The quote follows the audit.
Why they work better together
Ads buy visibility. The listing and the store decide whether that visibility converts. Profit per SKU decides which SKUs deserve either.
Fixing one without the others moves the problem rather than solving it: a better listing sends more traffic to a SKU that loses money on every order, and a perfectly tuned campaign cannot rescue a page that does not answer the buyer's question.
How it runs
- Reporting
- A written report every week, in contribution per SKU rather than ACoS.
- Engagement
- Month to month, or as a 90-day package: diagnosis in week one, then stop the losses, rebuild, run and report.
- Who does the work
- One person, who is also the person who answers your email. There is no account manager in between.
- Approvals
- Every change in the first 30 days is signed off by you before it goes live. After that, every change is logged with its reason.
How pricing works
Priced on the work delivered, not on hours. You will not be sent an hourly rate or a timesheet, because the hours are not what you are buying.
Priced by the number of ASINs we advertise, month to month or as a 90-day plan, billed in rupees plus 18% GST on every invoice. Launch prices apply for a limited time; the full table is on the pricing page. More than 50 ASINs is quoted after the free audit.
Google and Meta work is quoted on top of that retainer rather than folded into it, and the media budget is billed to you by Google and Meta directly, never through us.